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KEVI RITE JAISH (Gujarati, 2012) - An enjoyable family entertainer teaching a crucial lesson to the youth about their 'impractical foreign dreams'. (Review By Bobby Sing)
29 Apr, 2015 | Movie Reviews / 2012 Releases / Indian Regional language Gems (Other Than Hindi)

As an entertaining Gujarati family satire, KEVI RITE JAISH (meaning How Will I Go?) is a film made on the ages old mad-craze in the youngsters of going abroad and getting settled there earning loads of money. Interestingly this obsession of flying to the foreign land has been a key feature associated with Punjab and its people too since the 80s. And that is the reason, why even in the recent years many Punjabi films still have the same plot somewhere running in their side-stories, following the decades old trend that probably began with films like MAUJAN DUBAI DIYAN (1985).

As a matter of fact this enlightening subject best suits both these communities in particular since they have made their own name in the west in various regions such as England, America and Canada. However it’s a different story altogether that any such kind of success achieved has its own hidden cost paid in terms of pain, suffering, hard work and family sacrifice, not really visible to the present generation. Thankfully KEVI RITE JAISH tries to convey the same bitter truth in an entertaining manner to its target audience and in the end turns out to be an impressive film with an important message for the youth delivered well.
Making a new breakthrough in Gujarati cinema in terms of box office success, the film directed by Abhishek Jain begins with a scene of few young boys heading towards the airport in a car teasing each other and then the story takes you back into a flashback explaining the series of incidents happening just before that. In its opening 20-25 minutes, the film seems to be a spirited first time effort by most of its young key faces. But as the characters reveal more about them with a simple, realistic portrayal, the film slowly starts growing on you and then makes a decent emotional impact through an enlightening climax.
Revolving around a Patel family and its circle of close friends, KEVI RITE JAISH has many mature performances from Kenneth Desai, Anang Desai and Deepti Joshi playing the elders along with Divyang Thakker and Veronica Kalpana-Gautam as the lead couple. It also gives you a feeling of watching something related with Bollywood when you find names such as Rakesh Bedi and Tom Alter playing the visa agent and an American embassy person respectively. Its crisp edit doesn’t let the emotions hinder its brisk pace and then a fine camerawork and good music helps a lot in making a personal connect with the youngsters very much interested in its basic subject.
In all, despite having a predictable story progression and conclusion, KEVIN RITE JAISH will still be loved by anyone watching it whether he is a Gujarati or not, since it has characters with similar ambitions like yourself or one of your dear friends who simply dreams of boarding a flight to the foreign land at the earliest either by hook or crook.
But as they say, the grass always look greener on the other side, the film makes you understand this decisive fact beautifully and guides you to rectify your thought process on an urgent basis before it gets too late and you find that there is no returning back getting illegally trapped in a foreign land forever. A young feel good film with a worth sharing message, you will not regret the decision of watching KEVIN RITE JAISH at all, so do go for it irrespective of the language barrier and have a good enjoyable time with the Gujarati family.
Rating : 3.5 / 5 (Including additional 0.5 for its inspirational theme targeting the youngsters)

Tags : Kevi Rite Jaish Review By Bobby Sing, Regional Films Review by Bobby Sing, Regional Films made on soical issues, Appreciable films being made in Regional Cinema of India, Enjoyable regional cinema of india, Gujarati Blockbuster, Films made on Foreing obsession in India
29 Apr 2015 / Comment ( 0 )
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